Just Enough to Be Dangerous: RAG? RAG! RAG. :)

Every AI vendor pitching your dealership says the same line: "trained on your data."
Most of them aren't.

The piece that actually does that is called RAG. Retrieval-Augmented Generation. Ugly name, simple idea.

Before the AI answers, it goes and reads your stuff first. Your inventory. Your service history. Your pricing. Your policies. Then it answers from that, not from whatever it scraped off the internet in 2023.

No RAG means the chatbot on your site is guessing about your store. Confidently.

So the next time someone demos an AI tool, ask one question: "Where does it get my data before it answers?"

If they can't say, you have your answer.