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Dealership Systems & Data 101

8 Topics • 22 Lessons

The automotive tech stack builders integrate with - DMS, CRM, inventory feeds, lead formats, and how dealership data flows.

Course Contents

Start Here

1 lesson

Welcome & How to Use This Course

The DMS: The System of Record

3 lessons

What the DMS Is and What It Holds

Vendors, Gated Access, and the CDK Outage

Check Yourself: The DMS

The CRM: Leads and the Sales Layer

3 lessons

What the CRM Holds and Where Leads Land

CRM Vendors and the Ownership Map

Check Yourself: The CRM

Inventory Management and Merchandising

3 lessons

Inventory Tools and Valuation Feeds

Clean Vehicle and Pricing Data

Check Yourself: Inventory Management

Inventory Syndication & Feeds

3 lessons

Inventory Out: How Syndication Works

No Universal Inventory Feed Standard

Check Yourself

Leads & the ADF Standard

3 lessons

ADF: The De-Facto Lead Format

How Leads Flow and Real-World ADF

Check Yourself

Websites, Digital Retailing & F&I

3 lessons

Dealer Websites, the CMS Layer & Digital Retailing

The F&I Back End: Desking & the Credit Rails\

Check Yourself: Websites, Digital Retailing & F&I

How It All Connects & the Integration Reality

3 lessons

The End-to-End Data Flow

Standards, the Integration Reality & Full-Course Recap

Check Yourself: How It All Connects