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Analytics & Dashboards (GA4)

8 Topics • 22 Lessons

Measure what you build - events, GA4, tags, UTMs, and dashboards - a practical introduction for dealership builders.

Course Contents

Start Here

1 lesson

Welcome & How to Use This Course

Why Measure: The Analytics Mindset

3 lessons

Outcomes vs Vanity Metrics

Decide the Success Action Before You Look at Data

Check Yourself: The Analytics Mindset

GA4 Basics: The Event Model

3 lessons

The Event Model (and How It Differs From Universal Analytics)

Key Events, Dimensions vs Metrics, and Day-One Settings

Check Yourself: GA4 Basics

Google Tag Manager: Deploy Tracking Without Code

3 lessons

Tags, Triggers, and Variables

Preview, Versioning, and When to Use GTM vs GA4 Native

Check Yourself: Google Tag Manager

UTMs & Campaign Tracking

3 lessons

The Five UTM Parameters

The Rules That Keep UTM Data Clean

Check Yourself

Exploring Data

3 lessons

Reports vs Explore

Funnel vs Path Exploration

Check Yourself

Dashboards with Looker Studio

3 lessons

Connect GA4 to Data Studio

Build and Share a Simple Dashboard

Check Yourself

Hands-On: Track a Key Action

3 lessons

Set Up a Property, Stream, and Tag

Track a Key Action and Course Recap

Check Yourself