Introduction to AI Terms

Welcome & How to Use This Course

What AI Actually Is

Under the Hood

Check Yourself: AI Foundations

Generative AI & LLMs

The Knobs: Tokens, Context, Temperature

Check Yourself: Generative AI & LLMs

Prompts and How to Shape Them

Guiding the Output

Check Yourself

Feeding the Model Your Data

RAG vs Fine-Tuning vs Prompting

Check Yourself

From Chatbots to Agents

Tools, Function Calling & Orchestration

MCP: The Model Context Protocol

Check Yourself

Knowing It Works: Evals, Hallucination & Guardrails

Speed, Cost & Keeping It Honest

Check Yourself

The Ground Is Shifting: SEO, AI Overviews & Zero-Click

Getting Picked by Answer Engines: AEO, GEO, E-E-A-T & Schema

Check Yourself

Bias, Governance & Data Ownership

Compliance & AI-Washing

Check Yourself

Lead Handling: AI BDC, Conversational AI & Voice

Merchandising: VDP Copy, Photos & Pricing

Stock, Sentiment & Digital Retailing

Check Yourself